Let Your Customers Do the Talking
For sure, your business has its own fancy website, where you want to sell your products or services. You may think everything looks perfect and it’s ready to go, however there could be something missing… How about Client Testimonial Video? Probably, the key content to your website persuading an online visitor to buy, particularly from you.
…it gives any business an identity and creates a trust
Unfortunately, having a great website with fancy graphics and product images is not enough. The best way to build customer trust and give a face to your business is to use the power of video format. It allows your potential stakeholder to come across the real statement of your previous clients and understand how they can benefit from choosing you amongst other competition. It is really important as it is not a sales pitch, but it is a neutral and truthful statement of your client. Your reputation grows in their eyes immediately!
…it makes your product more interesting and clearer
The personal touch and well structured testimonial will provide you an increase in your credibility and effectively explain how the product/service meets a customer need. It doesn’t matter which type of testimonial (professional, product, service) will you use, it is crucial to include product/service details and proven results, so the perspective clients can feel more comfortable in doing business with you.
…it makes you look as an established and well operating business
Traditional advertising is expensive. What is worse, you need to spend more and more money each year to keep it fresh and going. Video testimonial can make a difference to your cashflow.
It is not only because it reaches your potential customers in a more personal level, but also it is less expensive than standard marketing tools. However, it is a lot about the impression. What your prospective client will remember more: an ad with a flashy text or a professional high quality video talking genuinely about your business?
…people prefer to listen and watch than read
In current digital media age, video formats took over the cyber space. Web is full of various moving images, which unbeatably draw the attention of online visitors. People became lazy and more demanding, so reading a casual text is much overrated… On top of that, your testimonial can be played frequently in unlimited time on any platform, such as tablets, smart phones, laptops etc. It means it will reach much larger audience, so you can relax and start thinking about a fast return of investment.
All in all, Video Testimonial is one of the most effective and efficient ways of boosting your business!